Hustle needed a brand refresh. By creating a new color palette, photographic styling, and a more dynamic layout for information, Hustle now stands out among their competition as the most current, professional, yet fun and engaging texting platform choice. Hustle’s new brand elements include speech bubbles and dots to immediately signify its area of expertise.
Services provided:
ART DIRECTION AND DESIGN OF REBRAND INCLUDING PHOTO DIRECTION, COLOR PALETTES, BRAND ELEMENTS FOR ALL MARKETING MATERIALS INCLUDING PRESENTATIONS, ONE PAGERS, WHITE PAGES, RFP’S, DIGITAL AND PRINT ADS, SOCIAL MEDIA, BUSINESS CARDS, NEW PRODUCT LOGOS, INFOGRAPHICS, SWAG, AND MORE.
Working with the San Francisco Symphony and being able to combine my two passions — design and classical music — was a thrill. I art directed and designed events and season campaigns, and implemented the rebrand of one of the nation's top orchestras with its new logo and bold simplicity of style.
Services provide:
ART DIRECTION AND DESIGN FOR EVENTS, SEASON CAMPAIGNS, AND FUNDRAISING INCLUDING BROCHURES, EVITES, SOCIAL MEDIA, POSTERS, BANNERS FOR THE HALL, LAMPPOSTS, BUS AND BUS SHELTERS, PRINT AND DIGITAL ADS, INVITES, DIRECT MAIL, SWAG, VIDEOS, PHOTOSHOOTS, AND MORE.
We created the Annual Report for Santa Clara University’s Markkula Center for Applied Ethics. Collaborating with the marketing director on the theme, we explored various options and landed on the idea of “birds in plain sight”. At first glance one might see a couple of birds in a tree, but as one examines further, there are many birds in that tree, different species, different colors, at different stages––in flight, resting, sleeping. It aligns to ethics in the world. At first glance, the topic may seem simple: black and white. However, as one dives deeper, there are many layers to uncover and different perspectives to consider. The study of ethics is not a “one-size-fits-all” understanding. It is quite the opposite: multi-layered, complex and varied.
Splunk rebranded in the fall of 2019. I was brought on in January 2020 to help extend and figure out additional options for the new branding. I created event logos and graphics using the new color palette, explored new styles for their existing e-books, updated social media, internal documents, email graphics, web graphics, and main stage presentation decks, as well as worked on concepting for their annual user’s conference. Most recently, I have moved to Splunks’ major campaigns team, where I collaborate with content marketing, social marketing, global events and the web studio to craft high profile extensive 360 campaigns that cover print, digital, social and event marketing.
Dang Foods needed a new web site to show off their updated product packaging. To start, I art directed a series of fun, bright, bold photographic images. We used these images for social media, advertising and marketing needs. Then I designed a clear, easy-to-navigate web site to give Dang a fresh new presence online.
Services provided:
PHOTO ART DIRECTION, DESIGN AND LAYOUT OF WEBSITE AND SOCIAL MEDIA ADS
Blake Kuwahara Eyewear is a high-end, luxury brand that has garnered much attention and praise. Crafting a brand identity that reflects Blake's modern sensibility and artistic hand is no small feat. We made sure to highlight the beauty of his products, as well as create a sophisticated and elegant brand that is captivating, modern, and timeless.
Services provided:
BRANDING, ART DIRECTION, PHOTOSHOOT AND VIDEO ART DIRECTION AND PRODUCTION, VISUAL DESIGN, UX/UI DESIGN, WEBSITE DESIGN (DESKTOP+MOBILE), TRADE SHOW AND STORE BANNERS, INVITES, BROCHURES, SEASON CAMPAIGNS, LOOK BOOKS, PPT PRESENTATIONS, SOCIAL MEDIA, PRINT PRODUCTION
Founded in 1940, Bi-Rite Market, Creamery and Bakeshop are the go-to places for many San Francisco foodies. I created the original branding of the BI-RITE Family of Businesses (gourmet grocery and catering business; bakeshop and ice creamery; organic farms; and a non-profit art/food organization) which attracted customers by showing their old-fashioned commitment to local foods, customer service and “creating community through food.”
Services provided:
LOGO IDENTITY, ART DIRECTION, BROCHURES, PRINT ADS, PACKAGING, WEB BANNERS, POSTERS, MENUS, BRANDING
Bevel Specs is an independent eyewear company known for its color, craftsmanship, and customer service. I used color and clean layouts to showcase the unique design and beauty of the frames.
Services provided:
ART DIRECTION, DESIGN, AND PRODUCTION FOR ALL MARKETING ASSETS: WEBSITE HOMEPAGE REDESIGN (DESKTOP+MOBILE), TRADE SHOW AND STORE BANNERS, BROCHURES, LOOK BOOKS, EMAIL, EVITES, SOCIAL MEDIA, PPT PRESENTATIONS, CLEANING CLOTHS, POP DISPLAYS
Focus Group West provides the fashion and eyewear industry with product and graphic design, branding, publicity and architectural services. I created an identity inspired by the Ishihara color blind test (colored dots revealing hidden numbers/letters), the inner ring of dark circles represent FGW’s client services.
Services provided:
LOGO IDENTITY, ART DIRECTION, WEBSITE DESIGN, BROCHURES, BRANDING
Onfido, an identity verification software company, needed help extending their branding to a campaign that included eBooks, an infographic, and a social media kit. With the help of a talented copywriter, we were able to distill the complex system of ID verification into a compelling eye-catching campaign. As an added bonus, I created a proof of concept for the development of an Onfido Content Hub app.
Here is a sampling of logos I have created. I believe logos should embody the personality of the company– its style, goals and industry it lives in. I work hard to examine different aspects of the company and then distill this information down to a graphic mark and/or type that resonates with its mission.
There is nothing more cool than swag. It can cause a frenzy at a user conference, become a beloved collector's item, and can be the perfect avenue to represent a brand. For a designer, it is one of the most fun projects to create. Here are a variety of goods that we created for a variety of brands. All graphics, logos, illustrations and icons were created by Chan Designworks.
