Blake Kuwahara Eyewear is a high-end, luxury brand that has garnered much attention and praise. Crafting a brand identity that reflects Blake's modern sensibility and artistic hand is no small feat. We made sure to highlight the beauty of his products, as well as create a sophisticated and elegant brand that is captivating, modern, and timeless.
Services provided:
BRANDING, ART DIRECTION, PHOTOSHOOT AND VIDEO ART DIRECTION, PHOTOSHOOT AND VIDEO PRODUCTION, VISUAL DESIGN, UX/UI DESIGN, WEBSITE DESIGN (DESKTOP+MOBILE), VIDEO ART DIRECTION, POSTERS, INVITES, BRANDING
Dang Foods needed a new web site to show off their updated product packaging. To start, I art directed a series of fun, bright, bold photographic images. We used these images for social media, advertising and marketing needs. Then I designed a clear, easy-to-navigate web site to give Dang a fresh new presence online.
Founded in 1940, Bi-Rite Market, Creamery and Bakeshop are the go-to places for many San Francisco foodies. I created the original branding of the BI-RITE Family of Businesses (gourmet grocery and catering business; bakeshop and ice creamery; organic farms; and a non-profit art/food organization) which attracted customers by showing their old-fashioned commitment to local foods, customer service and “creating community through food.”
Services provided:
LOGO IDENTITY, ART DIRECTION, BROCHURES, PRINT ADS, PACKAGING, WEB BANNERS, POSTERS, MENUS, BRANDING
Services provided:
ART DIRECTION, WEBSITE HOMEPAGE REDESIGN (DESKTOP+MOBILE), BROCHURE, EMAIL, EVITES, SOCIAL MEDIA ASSETS, CLEANING CLOTHS, BANNERS
Working with the San Francisco Symphony and being able to combine my two passions — design and classical music — was a thrill. In the first pieces we see the visual rebrand of one of the nation's top orchestras with its new logo and bold simplicity of style. Following are season campaigns and events prior to the rebrand.
Hustle needed a brand refresh. By creating a new color palette, photographic styling, and a more dynamic layout for information, Hustle now stands out among their competition as the most current, professional, yet fun and engaging texting platform choice.
Focus Group West provides the fashion and eyewear industry with product and graphic design, branding, publicity and architectural services. I created an identity inspired by the Ishihara color blind test (colored dots revealing hidden numbers/letters), the inner ring of dark circles represent FGW’s client services.
Services provided:
LOGO IDENTITY, ART DIRECTION, WEBSITE DESIGN, BROCHURES, BRANDING
Here is a sampling of logos I have created. I believe logos should embody the personality of the company– its style, goals and industry it lives in. I work hard to examine different aspects of the company and then distill this information down to a graphic mark and/or type that resonates with its mission.
Onfido, an identity verification software company, needed help extending their branding to a campaign that included eBooks, an infographic, and a social media kit. With the help of a talented copywriter, we were able to distill the complex system of ID verification into a compelling eye-catching campaign. As an added bonus, I created a proof of concept for the development of an Onfido Content Hub app.
There is nothing more cool than swag. It can cause a frenzy at a user conference, become a beloved collector's item, and can be the perfect avenue to represent a brand. For a designer, it is one of the most fun projects to create. Here are a variety of goods that we created for a variety of brands. All graphics, logos, illustrations and icons were created by Chan Designworks.
